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- Matte finish:Â Provides a sophisticated, velvety, and modern look without the shine of traditional glosses.
- Intense color:Â Offers high-pigment payoff in a single swipe for bold and vibrant lips.
- Long-lasting wear:Â Designed to stay put through the day without fading, smudging, or requiring frequent touch-ups.
- Comfortable formula:Â Modern formulas are often non-sticky, lightweight, and may include hydrating ingredients to prevent the dryness sometimes associated with matte products.
- Waterproof and smudge-proof:Â The formula is designed to withstand eating and drinking without transferring or smearing.
- Smooth application:Â A precision applicator allows for easy and even application, whether for a subtle or dramatic look.Â














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